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What does the name Archetype mean?

Carl Gustav Jung (1875-1961) was a Swiss psychiatrist and psychoanalyst, and is the mind behind several of the most widely known and utilized psychological concepts. One of those concepts is the Archetypal Phenomena, with which Jung proposes that all human behavior can be deduced to 12 archaic, universal patterns. These patterns are represented by characters in story, myth, religion, and dream. Amelia Earhart can represent the Explorer archetype; Leonardo Da Vinci, the Creator; Loki, the Trickster; Albus Dumbledore, the Sage. At Archetype, the four main ingredients in our beer (grain, hops, yeast and water) are mindfully combined to bring out its own personality and behavior, which in turn allows it to take on the qualities of Jung’s archetypes. The characteristics give it life, identity and complexity, whether it’s a smooth, creamy stout, or an unpredictable, mixed-culture saison. But, when it comes down to it, our beer ends up in your hands. You be the judge. Which archetype does the beer evoke? Which archetype are you?

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What is Brett?

Most commonly, beers are made with a yeast strain called Saccharomyces, a traditional brewer’s yeast. However, in recent years, an older strain of yeast has been rediscovered. Considered a “wild yeast” Brettanomyces was discovered and isolated in 1889, and used primarily in traditional European beers. While it is less-predictable and usually takes longer to ferment (turn the sugars into alcohol), it lends a bright, funky flavor, with floral notes and a dry complexity that we really love. It helps us push the boundaries of style to create new, innovative beers! #BRETTWHO!

Beer, Story

What does “Mixed Fermentation” mean?

Mixed fermentation simply means that we use both Saccharomyces (“Sacc”) and Brettanomyces (“Brett”) yeasts to ferment the beers. Most of our mixed fermentation beers undergo fermentation with the Saccharomyces first, and then are barrel-aged or re-fermented with Brettanomyces for a time before being kegged or bottled. The secondary fermentation with Brett adds even more complexity and flavor to the beer, and because Brett yeast eats different sugar compounds than Sacc yeast, the content of residual sugar lower, giving us a dryer, more delicate finish.

Beer

How did Brad and Steven meet?

Brad Casanova and Steven Anan met while both working at another brewery in Asheville. Separately, they had plans to open their own brewery “someday”, and when they realized they both had the same goal, they decided to team up. With the overwhelming support of family and friends, Archetype Brewing was founded in 2017 at the original location on Beacham’s Curve in West Asheville. Together, they’ve created a world-class brewhouse, where Anan creates beer with an experimental perspective that innovates and pushes the boundaries of style. To this day, our team is still small and tight-knit, focusing on education, exploration, and our community.

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Who does the can artwork?

Our amazing artwork is done my graphic designer/magician/friend, Sean Jones. You can find his work on Instagram @humiddaze, or on his website: www.humiddaze.com.

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How do we come up with the beer names?

As each beer is created, they start to take on personalities. Each beer is different, behaving differently during fermentation and appealing to a different kind of drinker. As the beer takes on life, we assign it a specific character archetype, most of the time, based on one of Carl Jung’s 12 character Archetypes from there, we usually end up going down a rabbit hole, but eventually, we end up with a name for each beer that highlights it’s personality, and brings it to life.

Beer, Story

Where can I get Archetype beer?

Currently, we are only distributing in North Carolina. You can find the closest retailer to you on our beer finder!

Beer

What’s in the silo outside the front of the building?

Grain! We save money, time, and packaging materials by having large batches of grain delivered periodically. It’s one of our “base grains” that we use in almost every beer we brew, called 2-row. It pipes into the building, gets milled in the mill room, and then sent straight over to our brewing system to be turned into wort.

West Asheville

Do you allow pets in the taproom?

We love furry friends! We ask that they stay well-behaved and attached to a human at all times. If your dog is causing problems, please be advised that we might ask you to take them home. We want the taproom experience to be enjoyable for everyone!

Downtown, West Asheville

Do you serve food?

West Asheville

While we don’t have a kitchen on-site at the brewery, we share a building with several great food options! You are always welcome to bring in your own food, or order and have it delivered to the taproom. We also have local, premade snacks at the taproom for purchase!

Order next door at Pizza Mind, Gan Shan, or Owl Bakery.

Downtown

You are always welcome to bring food into the taproom! We have small, locally premade snacks available for purchase in the taproom, as well as a rotating lineup of food trucks. Check our calendar for food truck dates!

Downtown, West Asheville

Is there parking available?

West Asheville

Yes, we have a lot out front and on the side that we share with our neighbors. Feel free to park there anytime, grab food from the other businesses on Beacham’s Curve, and settle in at Archetype!

Downtown

There is free parking directly behind the building after 5pm and on weekends, and across the street in the large gravel lot directly across from our neighbors, Hi-Five Coffee, 24/7!

Downtown, West Asheville