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ON PASSING THE TORCH

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PASSING THE TORCH AT ARCHETYPE 🍻
Yep. It’s official.
After nearly a decade of brewing beer, building community and generally making a beautiful mess of things at 265 Haywood Road, we’ve decided it’s time to pass the torch.
Today, we’re going live with a public listing – Archetype is for sale.
And before anyone panics: this is not a closing announcement.
Archetype is open. We’re brewing, serving, hosting events, making beer and generally carrying on as usual. There’s plenty more beer to be made and plenty more fun to be had.
But if you’ve been following Archetype for a while, you’re probably wondering why now?
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The honest answer is that, over the past few years, we’ve realized we haven’t been able to give Archetype the attention and energy we believe it deserves.
Owning and operating a brewery is a lot. And while we’ve spent nearly a decade building this place, we’ve also built a family, grown into other responsibilities and found ourselves pulled in a lot of different directions.
Our kids are growing up. Life outside the brewery matters. And we’ve reached a point where we have to be honest with ourselves about where our time, energy and attention are best spent.
Archetype deserves owners who can look at it and say, “Let’s go. Let’s see what we can do with this.”
And we want our family and the other parts of our lives to get that same kind of attention from us.
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That doesn’t make the decision easy. But it does make it feel right.
And we’re not looking at this as the end of Archetype.
We believe there’s more here to build.
When we started Archetype, we wanted to make great beer and create a neighborhood gathering place. Somewhere people could meet friends, find new ones, celebrate big things, survive small things, bring their kids and dogs, listen to music, play games, eat good food and occasionally drink a beer on a Tuesday afternoon for no particularly important reason.
Somehow, that became real.
Over the years, Archetype has grown into a team, a neighborhood, a community and a whole lot of memories.
There were community potlucks, fundraisers, Westival, music, storytimes, tiny people in dress-up clothes, thousands of conversations across the bar and an absolutely ridiculous amount of beer.
There was N0H8, when an ugly moment became an opportunity to put our values into action through beer, art and fundraising.
There was Helene, when we watched our community get knocked sideways and then watched people immediately start figuring out how to help one another.
And there are countless smaller moments we probably never even knew were important to someone: a first date, a birthday, a new friendship, a quiet beer after a long day, a kid discovering their favorite coloring sheet, or a regular becoming part of the furniture.
Those are the things that make us proud of Archetype.
The beer, obviously. But also the people.
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Our team. Our neighbors. Our regulars. The families. The artists. The organizations. The people who walked through the doors once and somehow became part of the place.
We’ve built something we’re proud to put our names on.
And that’s exactly why we’re excited to see what someone else can do with it.
Archetype has a strong foundation, a great team, an established place in West Asheville and plenty of room for someone with fresh energy, ideas and ambition to make their mark.
Maybe you’ve dreamed about owning a brewery.
Maybe you know someone who has.
Maybe you’ve walked into Archetype at some point and thought, “I would do THIS…”
Well.
Here’s your chance. 😉
We’re passing the torch—not closing the doors.
We’ll still be here for the foreseeable future, brewing, serving, throwing parties, working behind the bar occasionally and drinking beer (not at the same time, obviously) and making questionable decisions about hop combinations.
We’re proud of what Archetype has become.
We’re grateful to everyone who helped make it what it is.
And we’re genuinely excited to see what it can become.
If you’re interested in learning more about the opportunity—or know someone who should take a look—contact Brian Good at AVL Business Brokers: [email protected].
Here’s to the next chapter.
Pass the torch. Keep the beer flowing. 🍻
Thank you to all our amazing friends, family, fans, team, and customers!
💜 Corina & Brad
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WHAT’S COMING UP?

NEW RELEASE!!!
The Wrongful Heir, Helles Lager
4.9% What does the name mean? This is crafted around the “Hero” Archetype. The wrongful heir is not evil or corrupted. This is an
individual who has had luck fall in their lap. One who can
gain your trust and prevail. Built with a malty backbone that gets interrupted by an herbal/floral hop note, Wrongful
Heir drinks crisp, but has that malty fullness that gives
a rich mid palate and aroma.
Soft. Moderately hopped. Clean.

Delicate but rich. This offering hints at a nice bready maltiness without leaving a cloying after taste. The herbal
and floral notes from the hops balance any saccharinity. A balance that leaves you wanting another… or a few. Prost!
IN OTHER BEER NEWS….
We’re canning in November. And, we’d love to know what you think. Cowboy has its place in the lineup, but what should the other can be? Help us decide. Reply to this email with your opinion, OR, watch out for the poll coming up on our socials and vote there!
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YOU MAY HAVE NOTICED SOMETHING NEW ON MONDAYS?
Yes, that’s right! PIZZA MONDAYS WITH ALL DAY HAPPY HOUR
Gan Shan takes a well-earned break on Mondays, which means Pizza Mind becomes your Monday MVP.
Sure, they don’t have table service in the taproom. But the pickup counter is less than 100 steps away (about 200 if your four-legged drinking buddy insists on sniffing every plant on the way).
And honestly?
It’s worth every step.
Their pizza is ridiculously good, it’s made fresh, and it’s the perfect pairing with a pint.
Mondays at Archetype:
🍺 $5 beers all day*
🍕 Pizza Mind just around the corner.
Sometimes the best things are worth a short walk.
*Some exclusions apply.
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A few other highlights…
🎲 Dungeons & Drafts
Thursday, Sept 24th6pm
No experience required.
💰 103.3 FUNDRAISING KICKOFF PARTY
Friday Sept 25th. Join us this Friday, September 25th for the Asheville FM
Kickoff Party at Archetype from 5-8pm! Come out for live DJ sets from Asheville FM DJs, limited edition stickers by BealsArt, raffles, and a fun opportunity to hang out with friends and neighbors of the station.
ALL ARE WELCOME! We hope to see you there!
Come support people-powered community radio!
Special thanks to Pizza Mind for supplying pizza while it lasts!
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👇THE MENU 👀
here on our website, and below…
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A-Team