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Our Story

In 2016 the East-West corridor of West Asheville was beginning to develop, along with our idea for a brewery. We imagined a brewery that would brew beers that are experimental and funky, reflecting the neighborhood culture. Beers that would push the boundaries of style, and utilize inspiration from local flavor and ingredients. A space that would provide a social hub for the vibrant neighborhood of West Asheville.

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We built this brewery to showcase the flavor of Asheville through the use of local ingredients, dynamic events, and constant experimentation. Everything from delicate barrel-aged saisons and Belgian strong ales, to well-crafted pilsners and clean IPAs. We brew what we want to drink.

Our West Asheville taproom and production facility remains in constant motion, as the hub of all of our brewing operations and the source for lively, regular events. In February of 2019, we opened a second taproom and event space in Downtown Asheville with an emphasis on unique events and a more intimate place to gather and enjoy our barrel-aged beers.

Why Archetype?

Carl Gustav Jung (1875-1961) was a Swiss psychiatrist and psychoanalyst, and is the mind behind several of the most widely known and utilized psychological concepts. One of those concepts is the Archetypal Phenomena, with which Jung proposes that all human behavior can be deduced to 12 archaic, universal patterns manifesting from the collective unconscious. These patterns are represented by characters in story, myth, religion, and dream. Put simply, they're projections of the wonders of our shared existence. Amelia Earhart can represent the Explorer archetype; Leonardo Da Vinci, the Creator; Loki, the Trickster; Albus Dumbledore, the Sage.

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At Archetype, the four main ingredients in our beer (grain, hops, yeast and water) are mindfully combined to bring out its own personality and behavior, which in turn allows it to take on the qualities of Jung’s archetypes. The characteristics give it life, identity and complexity, whether it’s a smooth, creamy stout, or an unpredictable, mixed-culture saison. But, when it comes down to it, our beer ends up in your hands. You be the judge. Which archetype does the beer evoke? Which archetype are you? Take our quiz and find out!

What's your Archetype?

Meet The Team

About

Brad Casanova

Co-Owner

Archetype
The Hero

About

Steven Anan

Head Brewer/Co-Owner

Archetype
The Sage

About

Sally Tanner

Marketing Director

Archetype
The Seeker

About

Michele Cook

Sales Manager

Archetype
The Jester

About

Erin Jordan

Brewer

Archetype
The Ruler

About

Tyler Foley

Brewer

Archetype
The Outlaw

About

Nicolette Baglio

Event Coordinator

Archetype
The Creator

About

Joe Mastroianni

Operations Support

Archetype
The Creator

About

Renell Rawley

West Asheville Taproom Manager

Archetype
The Explorer

About

Tori McCammon-Copelin

Broadway Bar Manager

Archetype
The Explorer


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