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Our Story

In 2016 the East-West corridor of West Asheville was beginning to develop, along with our idea for a brewery. We imagined a brewery that would brew beers that are experimental and funky, reflecting the neighborhood culture. Beers that would push the boundaries of style, and utilize inspiration from local flavor and ingredients. A space that would provide a social hub for the vibrant neighborhood of West Asheville.


We built this brewery to showcase the flavor of Asheville through the use of local ingredients, dynamic events, and constant experimentation. Everything from delicate barrel-aged saisons and Belgian strong ales, to well-crafted pilsners and clean IPAs. We brew what we want to drink.

Our West Asheville taproom and production facility remains in constant motion, as the hub of all of our brewing operations and the source for lively, regular events. In February of 2019, we opened a second taproom and event space in Downtown Asheville with an emphasis on unique events and a more intimate place to gather and enjoy our barrel-aged beers.

Why Archetype?

Carl Gustav Jung (1875-1961) was a Swiss psychiatrist and psychoanalyst, and is the mind behind several of the most widely known and utilized psychological concepts. One of those concepts is the Archetypal Phenomena, with which Jung proposes that all human behavior can be deduced to 12 archaic, universal patterns manifesting from the collective unconscious. These patterns are represented by characters in story, myth, religion, and dream. Put simply, they're projections of the wonders of our shared existence. Amelia Earhart can represent the Explorer archetype; Leonardo Da Vinci, the Creator; Loki, the Trickster; Albus Dumbledore, the Sage.


At Archetype, the four main ingredients in our beer (grain, hops, yeast and water) are mindfully combined to bring out its own personality and behavior, which in turn allows it to take on the qualities of Jung’s archetypes. The characteristics give it life, identity and complexity, whether it’s a smooth, creamy stout, or an unpredictable, mixed-culture saison. But, when it comes down to it, our beer ends up in your hands. You be the judge. Which archetype does the beer evoke? Which archetype are you? Take our quiz and find out!

What's your Archetype?

Meet The Team

Image for crew member Brad Casanova Alternate image for crew member Brad Casanova

Brad Casanova


The Hero

Corina says, “At his core, Brad seeks to leave the world a better place than it was when he arrived. As a scientist, he seeks to create and support methodical and reliable systems. As a cerebral beverage enthusiast and supporter of all things craft, co-founding and leading a company like Archetype is a natural extension of himself – one of many-a-vessel to leave a mark, a legacy, create opportunity, impact his community, and above all, deliver consistent quality : thanks to a team he holds in high regard.”

Image for crew member Corina Casanova Alternate image for crew member Corina Casanova

Corina Casanova


The Caregiver

Drew says, “Oh to be known and loved by someone as wonderful as Corina! Sure she has incredible style, a sexy accent, and a thousand creative ideas. But what really sets the Co-Owner apart is how much she cares for each member of our staff. She is mom to us all and has a heart bigger than her minivan.”

Image for crew member Gaines Myer Alternate image for crew member Gaines Myer

Gaines Myer

Chief Operations Officer

The Lover

Gaines is a skilled leader and brings a wealth of knowledge and experience, as his background has evolved with numerous years in the brewing industry right in the heart of Asheville.  He and owner Brad, met when working on the board of the Asheville Brewer’s Alliance. “He’s also just a great guy to know and be around and it was one of many factors in bringing him on as COO.” states Brad. Everyone loves a Lover Archetype.  He’s assisting in now providing delicious brews to our three locations and beyond. Gaines is pretty much the bees knees.

Image for crew member Sean Alternate image for crew member Sean


Head Brewer

The Magician

Sean is the man.  He has taken Archetype’s ethos of mindful, complex, living beer to a whole new level. Not only a badass on the brew deck, and now managing two others on the brew crew, but he is also one hell of a guy to hang out with in general.  Good vibes all around.  We’re always stoked to see what this Magician has up his sleeve, and damn do we love sampling the amazing beers he produces. 

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