The Salvation Army and Archetype Brewing Team up to Tackle Angel Tree

Due to the immense impact of COVID-19, The Salvation Army teams up with local brewery to launch iconic holiday fundraising campaign earlier than ever to meet increasing need

Asheville, NC (November 9, 2020)— The Salvation Army of Asheville & Buncombe County is teaming up with local favorite, Archetype Brewing, to launch Angel Tree, on November 14th, at their West Asheville location.  In an effort to meet an increased need due to COVID-19, Archetype will be a prime location for Angel Tree adoptions and Angel Tree gift deliveries.  The proximity of The Salvation Army Boys & Girls Clubs and Archetype brewing, both nestled on Haywood Road in the heart of West Asheville, creates ease for locals wanting to pour into their communities this holiday season.

“We are so excited to be partnering with such a generous and community focused local business.  We hope this collaboration creates excitement and allows our locals a convenient way to get involved and support our youth this Christmas,”  

–  Erin Wilson, The Salvation Army Director of Development and Communications.

With requests for assistance are at an all-time high, Angel Tree is a pivotal program that provides local youth essential needs for Christmas.  On every Angel Tree Tag a child’s name, age, need, and gift suggestions is provided.  Each family registered for the program is screened through a process that helps verify their need and The Salvation Army works closely with community partners to ensure that every family is being served by only one agency.  

Every Angel Adoption provides help and hope to those in need.  Businesses and community organizations that would like to adopt or volunteer for the program can tsaavl.org for more information. 

 

###

About The Salvation Army Boys & Girls Clubs of Buncombe County 

Celebrating over 150 years of global service as both a church and a social service organization, The Salvation Army began in London, England in 1865 and today provides critical services in 127 countries worldwide. The Salvation Army of Asheville & Buncombe County serves over 24,000 families in need through a wide variety of support services. To learn more about The Salvation Army in North and South Carolina, visit www.tsaavl.org  The Salvation Army…doing the most good for the most people in the most need.

Archetype Brewing

Archetype Brewing was founded in 2017, serving American and Belgian-style beers with a focus on creating complex, mindful, living beer. Offering lagers to intricate barrel-aged saisons. Nestled on the corner of Beacham’s Curve in East West Asheville, and The Archetype downtown Asheville tap lounge + venue. Archetype beer can be found at restaurants and taprooms statewide. Creativity and quality motivates our craftsmanship. We believe in sharing our beers with everyone; whether you’re an everyman, a lover, a ruler, or an outlaw, our goal is to substantiate that belief.